China Insights Blog
Learn insights on everything digital in China
How Do You Sell Online In China : Cost Effective Marketing With Social Selling
How do you sell in China's huge online market? The one with the largest single market of social network users…
How to add Alipay or WeChatPay onto my website?
If you are a foreign brand looking at entering the China market or targeting Chinese customers overseas, then Alipay or…
A Guide To Search Engines In China
The first name that springs to mind when most think of search engines is Google which is undeniably a top…
How To Use A WeChat Mini Program For Business
So how can you use a WeChat Mini program for your business? Doing business in China as a foreign company…
The Role Of Women In Chinese Business & What That Means
There are over 600 million women living in China (more than in any other nation on the planet). With such…
WeChat Marketing Trends 2020 And The Content Fueling Them
As far as social media goes, nothing comes close to WeChat in China. Now boasting over a billion monthly active…
Are you making an animated explainer video for the wrong reasons?
It is fair to say that animated explainer videos are making their rounds on social media very frequently these days.…
What is an ICP license and how to get one?
An ICP license is mandatory for all businesses that are seeking to manage a website in China. What is an…
What is a WeChat Mini Program? A Quick Guide
So what are WeChat Mini Programs? Well, they are app-like platforms that exist within the WeChat app itself. Unlike full-function…
How To Take Payments Online In China For Your Business
In our last post we talked about how digital payments in China work. For consumers, it really has never been…
Payments In China : How Do They Work?
Payments in China have never been so easy, but it is definitely something by which the outside world is confused.…
Does Google Maps Work In China? Your 2019 Guide
So, you’re thinking of visiting China, moving here, or maybe doing business here. Whatever your intentions, here at Eggplant Digital…
How You Can Take Advantage Of China’s Demand For E-Commerce Imports
Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years,…
How To Prepare For Your Trip To China: 2018-2019
At Eggplant Digital, we’re known as the business that brings you success with your digital marketing operations in China. As…
Creating A Restaurant Ordering System For A Chinese Business
This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it…
If Brexit Is A Cloud, Then China Could Be Your Silver Lining
Promoting Your Business Online in China
The number of available options for promoting your business online in China can make it difficult to choose the right…
2017 Statistics on the Chinese cross-border online shopping market
In 2017, the Chinese cross-border online shopping market reached more than ¥110 billion RMB ($17+b USD). By 2021, estimated market…
Selling products through livestreaming in China
Regardless of where your business is located, there’s a unique new marketing method for selling products to Chinese consumers eager…