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With our centre in Beijing and a European foundation, we completely understand what international brands want – but more importantly, how to scope, specify and deliver that within China, for Chinese audiences and Chinese consumers in styles that suit the Chinese culture – and of course, all in Chinese language.

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Selling in China Vs. Western Markets

There are some basic synergies between Chinese markets and the rest of the world. Consumers will search online and they will research. They will also read posts on social media shared by friends and family members.

However, we also have to understand the technology and behavioural differences. Outside of China, Google, Twitter, Instagram and Facebook are the key platforms. In China, Google is replaced with Baidu and Wechat becomes a powerapp that serves as a Twitter/Whatsapp/Facebook replacement and additionally as the consumers electronic wallet.

What would be considered as typical consumer targeted marketing in terms of content and calls to action in the west, will almost certainly not gain traction with a Chinese audience.

Translating western content into Chinese will not get a successful result, and in some instances can actually have a negative effect on a brand and associated products.

The end-to-end process for getting western products into the Chinese market, is not impossible, but it is challenging without knowledge and understanding. Something that we know in-depth.

Eggplant Digital Cross-border Ecommerce Strategy

Eggplant Digital provides the technical and marketing know-how, to allow you to sell your products from within China or Cross-Border.

Hybrid-WeChat Ecommerce Store

We build stores that give you the best of both worlds. A search engine friendly desktop and mobile website with integrated WeChat features, allowing your store to work in both the browser and WeChat, including a mobile UI that is familiar to Chinese customers.

WeChat Integration

WeChat creates a powerful connection to your Chinese customers, offering both direct marketing and a one-click purchase. We closely connect our Clients stores with WeChat, so automatic login and WeChat pay work seamlessly.

Overseas Official WeChat Account

We help Overseas Businesses register a China facing Official WeChat account, as well providing ongoing support, and marketing activities to increase your followers.

Cross-border Payments

Through a payment partner we provide a solution to take Wechat, Alipay, and Union Pay based payments on the mainland and then route them internationally for US Dollar based settlements.

Ecommerce Store Hosting

For Cross-Border Ecommerce, we provide a hosting solution in Hong Kong. For those registered in China, we provide a Managed Aliyun Hosting service in Mainland China.

Bonded Warehousing

We work closely with a bonded warehouse partner, that will warehouse goods until sold and then complete the last leg of the delivery process to get your products to your clients.

GET A FREE PROJECT QUOTE

For over 10 years we’ve been working with clients from all around the world to build their online presence in China. We’re always looking for a new challenge. Contact us to discuss your project and we’ll provide a free project quote.

Hybrid-WeChat Ecommerce Store Features

A China-centric designed Ecommerce Store, that creates a single solution that works as both a desktop browser and mobile website, and at the same time a WeChat app.

  • Branded Design: We customize each store to one single (dynamic) design to create consistent branding on both WeChat and desktop.
  • Hosted Securely: We provide hosting services in both Hong Kong for cross-border, and in Mainland China for business registered in China.
  • Accept Payments: We offer a range of payment options to help you transact in China, including Alipay, WeChatPay, UnionPay.
  • Ship & fulfill orders: Cross-border shipping or from within China, we have all the options you need to improve conversion, encourage customer loyalty and streamline your operations.
  • Multi-language: Our platform lets you use any left-to-right language for both your storefront and your products. So the same platform can be used in Chinese language for the Chinese market, and for any other market.

Everything you care about

  • Chinese-centric design
  • Easy to manage
  • WeChatPay, AliPay, UnionPay
  • Multi-language
  • Seamless integrations
  • Cross-border ready

Testimonials From Our Previous Clients

Frequently Asked Questions

Here are some of the most common questions we are asked about selling in China, have a different questions? Contact us and we’ll be happy to answer your questions.

Do I need an ICP license?

For stores hosted in Mainland China, an ICP license is required. If you are not registered in China, do cross-border and we’ll host your online store in Hong Kong.

What is a Hybrid-WeChat Ecommerce Store?

A Hybrid-WeChat Ecommerce Store is a single solution that works as both a desktop browser and mobile website, and at the same time a WeChat app.

What is WeChat Wallet?

Wechat has an electronic wallet built right in, allowing users to pay for anything from their lunch to purchases online. With in excess of 600 million users – about 60% of Wechat users.

Shouldn't I just sell on Tmall or JD.com?

It’s certainly one way to go, but China online market places have high security deposits (up to US$50’000), high annual service fees (US$10’000 per year or more), and provide consumer competition from the shop front as your products will be listed against rival products.

Is your online store multi-lingual?

Yes. We have a multi-language capability so the store can be used in Chinese language for the Chinese market, and for any other market.

Can I manage my own orders and content?

Yes, we use Woocommerce, an open-source Ecommerce platform for easy management of orders and products, including sales reports.

Recently Live Projects

Oak & Barley

We created a multi-lingual WeChat store to enhance the online offering of Oak & Barley, a community of whisky lovers in China.
We created a multi-lingual WeChat store to enhance the online offering of Oak & Barley, a community of whisky lovers in China.
read more

Cambridge Mask

We created the website to launch Cambridge Masks online to sell their respirators with military grade filtration technology to help combat nearly 100% of particulate pollution.
We created the website to launch Cambridge Masks online to sell their respirators with military grade filtration technology to help combat nearly 100% of particulate pollution.
read more

JIUBOLE

We built a hybrid-WeChat Ecommerce store to enable Chateau Jiubole to sell premium quality imported wine for the growing wine market in China.
We built a hybrid-WeChat Ecommerce store to enable Chateau Jiubole to sell premium quality imported wine for the growing wine market in China.
read more

Pure Kiwi

Pure Kiwi provides fresh products and ingredients directly from New Zealand producers to Chinese consumers.…

Eggplant Digital provides Pure Kiwi with technology, marketing and advertising services that underlines everything Pure Kiwi does.
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Oransi

Oransi is the #1 high-end manufacturer of air purifiers in the USA with company headquarters…

An ecommerce website for the #1 high-end manufacturer of air purifiers in the USA.
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Penguin: Midnight in Peking

An Ecommerce micro-site to launch one of Penguin's Publishers books, telling the true-story of an unsolved murder story in old Peking.
An Ecommerce micro-site to launch one of Penguin's Publishers books, telling the true-story of an unsolved murder story in old Peking.
read more
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