You don't need to know much about China to know that the Chinese internet is a different game to the one that most of us are used to. Chinese censorship of internet data is well known as the Great Firewall,…
Most companies launching in China start with the same plan: copy the website, do a translation, and then host it in China, and we're good to go. But 18 months later, you usually get this kind of story. The global…
If you're looking to grow your business in China, getting to grips with local digital payment systems is crucial. AliPay vs Wechat pay vs Union Pay is a confusing point for most non-Chinese people. In 2021, over 70% of China's…
Zoom has become a household name in video calling since the pandemic. As remote work became more commonplace, Zoom gained a massive number of new users overnight. It has now become an important tool for both internal and external video…
If you read the first part of our series, Baidu SEO for newcomers, we explored the importance of Baidu as the dominant search engine in China, including features and key factors in its ranking algorithm. However, the search landscape has…
The holiday season is the best gift there could be for your brand’s marketing efforts in China. Leveraged effectively, festivals and holidays can be an opportunity to craft memorable experiences for your customers and drive sales. Experts predict Chinese e-commerce…
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge a digital presence. With Google being blocked in China since 2010, it left space for another search engine to take…
The world’s most populous country, China, can clearly be a hugely important market for your brand. Social media marketing is now essential to reach more customers wherever you sell. Yet, China is a unique market in many ways. It has…
Protecting a trademark is one of the most important considerations that a business would have upon being registered as a legal entity. China is flourishing by leaps and bounds, with ample companies launching now and then. The concept of online…
As you can see in Part 1 of this short series on how to launch your startup in China, the process can be complicated. It can also be a success, as long as you play your cards right. In “How…