China Insights Blog
Learn insights on everything digital in China
Understanding Chinese Festivals and Holidays for Effective Marketing Campaigns
The holiday season is the best gift there could be for your brand’s marketing efforts in China. Leveraged effectively, festivals…
How to use Baidu SEO For Newcomers
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge…
How To Use Social Media Marketing in China to Promote Your Brand in 2023
The world’s most populous country, China, can clearly be a hugely important market for your brand. Social media marketing is…
How To Protect Your Trademark In China
Protecting a trademark is one of the most important considerations that a business would have upon being registered as a…
How to Launch Your Startup in China (Part 2)
As you can see in Part 1 of this short series on how to launch your startup in China, the…
How to Launch Your Startup in China: (Part 1)
China is a hotbed of innovation and there is an abundance of opportunities for foreign startups in the PRC. This…
Why Website Localisation Really Matters: Your Business in China in 2023
Why does website localisation matter in China? If you run a business that uses a website for marketing or sales,…
How to ensure your website is fast and accessible in China
If you're targeting potential customers in China, it is important to ensure your website is fast and accessible in the…
5 Best Alternatives to YouTube for embedding Videos in China
As we all know, YouTube and Vimeo are two of the most popular video-sharing platforms in the world today. However,…
5 Reasons to Register a Chinese Domain Name (.CN)
If you're looking to expand your business into the Chinese market, a great way to get started is by registering…
How to give your online presence an ethical edge
So right now it is 2022. Since 2020 the world view for most people has changed beyond anything we could…
Google Analytics vs Baidu Analytics
Google Analytics is a familiar tool to many web developers globally and many credit its reliability and efficiency in providing…
Top 5 Social Media Platforms Favoured By Chinese Corporations
China is host to the world’s largest social media audience, with over 850 million people online in 2021, more than…
Top Tips For Optimising Your WordPress Site In China
WordPress provides an easy-to-use solution to creating your own website that is both aesthetically pleasing and functional, but optimising Your…
Adding Baidu Analytics To Your Site – What You Need To Know
Website developers and digital marketers are aware of the effectiveness in using analytical tools to monitor their site and bring…
Chinese Web Design Trends
In an ideal world, we would be able to localise a global website to accommodate the local trends of each…
How Does WeChat Marketing Work For My WeChat Store?
WeChat marketing and WeChat stores can be a bit confusing if they aren't something you've experienced. We get a lot…
What Is The Best Hosting For My Business In China?
You want to choose the best hosting for your business in China, but it can be a confusing game. The…
Do You Need A Chinese Name For Your Brand In China?
Why do you need a Chinese brand name for your business in China? It has been a source of confusion…
WeChat Official Account Or WeChat Mini Program – Which Is Best For My Business?
If you want to sell in China, or promote your business, then you need to use WeChat, but should you…