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7 Rules For An Effective Blog

Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money…

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Is Anyone Actually Reading Your Blog? (Part 2)

In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. She outlined nine different reasons that people read blogs today. This time we're going through the final four (the first article is here). As we do, continue to think about which type of customers are drawn to your blog.
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