Websites are the best global marketing tool available for small and medium sized businesses – more cost effective than any other media to help you market to an almost unlimited number of people. The only problem is, most companies aren’t taking full advantage. Read on to see check how to make your site work harder for your business…
Communicate More With Your Audience
The first version of the modern WordPress site was conceived as a basic blog. The goal? To make it easy for people to share their thoughts via online articles. As a result the WordPress platform makes it extremely simple for you, the user to add blog articles (like this one) to your website. Blog articles for business websites are great as they are your opportunity to show your audience what you know on relevant topics for your business.
Blog articles are valuable in 4 main ways
If you are registered with search engines (Google/Bing/ Baidu) then by writing articles by using words that people are searching for (keywords) you increase your chances of being picked up by casual web searches. For example, we now receive regular enquiries about both WordPress and WeChat as a result of people finding us by searching to solve their problems using Google.
If people are coming to your site, they have questions about what you do. The more questions you can answer on your website, the more chance those visitors will better understand what it is you offer and how it can be valuable to them. As a result you will receive more queries and interest in providing your solution to their problem.
If you take the time to create articles that demonstrate your knowledge in your specialised area, you are communicating that you are an authority who can be trusted as a professional to solve the customer’s problems. This is extremely valuable when persuading clients that you are the right choice for them!!
If you post a new article today, it doesn’t disappear tomorrow. It stays on the web until you take it down. Not only will it be on your site, but it is available for readers to tell their friends about and for new prospects to search for in search engines. The value of a good article is exponential over time, being viewed, shared more as time goes on. In addition your articles can be of great value to your staff. You can direct them to your articles with new ideas and updates about what the company is doing and where it is heading. It’s a great way to have everyone in the organisation
Words can be powerful tools. Don’t bore your visitors with stuffy long descriptions of things that only you care about. Focus on your customers. Even better – focus on their problems!!
Good web copy engages visitors and encourages them to read more, or take some form of action. Remember your website is there to make you sales first and foremost!! Who are those buyers? How should you talk to them? Are you clearly showing them that you are valuable to them and can solve their problem? If not, its time to reconsider how you use words on the web to show the world what your company is all about and how you can deliver solutions for customers.
For more ways to make your site work harder for your business, check out these articles :
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Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.
Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.
From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
Colin Saunders - Sales and Business Development Manager
Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website!Â