Welcome to the second in our series of articles on the mighty WeChat. There are so many useful things about this app that we’ll be covering a lot ground on the platform that has taken China by storm, and is now attracting more and more attention globally. If you need an introduction to the platform then head for our introductory article on why you should consider WeChat for business.
As with many things Chinese, there is a firm dividing line between how Chinese and non-Chinese operations are dealt with. Here’s our guide to help you along the way….
Applying For An Official WeChat Account As A Non-Chinese Business
Currently the process for registering is a little unclear. If you want to register for an official WeChat account go to:
You will need to outline to WeChat how you plan to use your account.
Service Account Or Subscription account?
This is the biggest decision you need to make when applying when applying for your official WeChat account as a non-Chinese business
Remember to mention whether or not you wish to have access to WeChat’s advanced features and developer tools. If it’s not in your proposal, it will more than likely be left out.
Business credentials for validation of the account are extremely important. These should include a business phone number, business e-mail address, and some type of documentation to prove genuine existence of the company ( e.g. a copy of a tax form or a company registration document).
The more documents you can send, the better. Give copies of anything that further validates the existence of the business- even send business cards!
One of the problems for non-Chinese registered companies is that WeChat hasn’t given any public guidelines for applications.
Judging from WeChats behaviour until now, we would predict that the platform is seeking to be selective with handing out applications to companies that are more likely to invest in innovation in the development of their campaigns, as well as promoting their WeChat presence in other areas. We would expect them to favour larger companies who are perceived to have marketing that would in effect promote WeChat as a safe and trustworthy platform, so bear that in mind when making your application. After your account is approved, WeChat will send your WeChat ID and password, which you will need to log-in at: admin.wechat.com
You can also check the progress of your application using your email address and application number here.
There have been a lot of reports of slow responses from WeChat when replying to applications. You can follow up on your application up by e-mailing: firstname.lastname@example.org
Alternatively, try to contact a WeChat representative for your country ( a quick Google search should do the trick!).
Not All Accounts Are Created Equal
It’s important to note that:
Still Have Any Questions?
If you’re in need of some advice on how WeChat is being used, then keep following this series of articles as we’ll be delving into all areas of the platforms benefits and uses. Alternatively, post a comment or send us your questions to use here at Eggplant Digital.
Sign up to our regular newsletter with our latest blogs posts and news!
Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.
Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.
From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
Colin Saunders - Sales and Business Development Manager
Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website!Â