Welcome to the second in our series of articles on the mighty WeChat. There are so many useful things about this app that we’ll be covering a lot ground on the platform that has taken China by storm, and is now attracting more and more attention globally. If you need an introduction to the platform then head for our introductory article on why you should consider WeChat for business.
As with many things Chinese, there is a firm dividing line between how Chinese and non-Chinese operations are dealt with. Here’s our guide to help you along the way….
Applying For An Official WeChat Account As A Non-Chinese Business
Currently the process for registering is a little unclear. If you want to register for an official WeChat account go to:
You will need to outline to WeChat how you plan to use your account.
Service Account Or Subscription account?
This is the biggest decision you need to make when applying when applying for your official WeChat account as a non-Chinese business
Remember to mention whether or not you wish to have access to WeChat’s advanced features and developer tools. If it’s not in your proposal, it will more than likely be left out.
Business credentials for validation of the account are extremely important. These should include a business phone number, business e-mail address, and some type of documentation to prove genuine existence of the company ( e.g. a copy of a tax form or a company registration document).
The more documents you can send, the better. Give copies of anything that further validates the existence of the business- even send business cards!
One of the problems for non-Chinese registered companies is that WeChat hasn’t given any public guidelines for applications.
Judging from WeChats behaviour until now, we would predict that the platform is seeking to be selective with handing out applications to companies that are more likely to invest in innovation in the development of their campaigns, as well as promoting their WeChat presence in other areas. We would expect them to favour larger companies who are perceived to have marketing that would in effect promote WeChat as a safe and trustworthy platform, so bear that in mind when making your application. After your account is approved, WeChat will send your WeChat ID and password, which you will need to log-in at: admin.wechat.com
You can also check the progress of your application using your email address and application number here.
There have been a lot of reports of slow responses from WeChat when replying to applications. You can follow up on your application up by e-mailing: email@example.com
Alternatively, try to contact a WeChat representative for your country ( a quick Google search should do the trick!).
Not All Accounts Are Created Equal
It’s important to note that:
Still Have Any Questions?
If you’re in need of some advice on how WeChat is being used, then keep following this series of articles as we’ll be delving into all areas of the platforms benefits and uses. Alternatively, post a comment or send us your questions to use here at Eggplant Digital.
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