Success Resources Global

Industry
Retail

Background

As the largest seminar company in the world, SR Global’s live education events have had 10 million participants, with over 500 events held in over 35 countries every year. They’ve impacted the lives of hundreds of thousands, and targeted to build up a platform to further benefit their active members and connect more people in need.

Solution

Eggplant Digital worked closely with SR Global internal development team, to bring on the skillset to develop their new platform, NewTycoon for China. The platform offers an incredible opportunity for members to learn, grow and earn financial rewards by sharing NewTycoon content.

Eggplant Digital developed a WeChat Mini Program, providing a big growth of users within China, that sits alongside SR Global Web App for spreading to other countries. The Mini Program allows users to get extra video content directly within WeChat, speak with other learners, direct message to success influencers and earn money through an affiliate scheme by introducing new paid subscribers.

Result

We launched the first version within the first 3 months and reached 4 markets in Singapore, Malaysia, UK and Australia. Giving the app a strong start, Eggplant Digital continued to develop new features and provide support during the first year of the product life-cycle.