Cherry Education Consulting

Industry
Education

Web Address
www.ukcec.com

Background

Cherry Che is the Chinese founder of a consulting company with a passion for eduction and all things British. Turning her personal experiences into a business service, Cherry Consulting helps other Chinese families to find and apply for their ideal school or university in the UK, with intensive study programs and support operations teams in both China and the UK.

In order to interact with Chinese parents and students, Eggplant Digital has designed and built a WeChat Mini Program to introduce the most popular secondary school in the UK.

Solution

Eggplant Digital designed and build the WeChat Mini Program to meet the Clients specific requirements. Through a number of consulting calls over Microsoft Teams, Eggplant Digital got a deep understanding of what the Mini Program should do. We then created a clear mock-up UI, using tools such as Adobe XD to provide interactive example of the Mini Program.

Once the designs were Eggplant Digital built up the Mini Program, backend database and Content Management System (CMS) using modern technologies. The Mini Program included features, such as:

• An article stream from multiple schools with latest news
• Ability to follow a school
• Ability to like, comment or add to reading list
• Statistic reports to give data back to schools
• One-click login with WeChat
• Events stream for latest events

Results

With UK schools finding it difficult to reach out to Chinese students directly, there is a gap between the UK schools and Chinese students. This gap is now starting to be filled by the WeChat Mini Program we created. With many schools already signed up and onboarded, the content is flowing into the Mini Program, with upgrades to the features being planned for multiple staging of development.