Brexit playing with your business planning? Of course it is. Even the most savvy of business and political figures know that we can only predict one thing from Brexit – utter unpredictability. We thought that before. But 2 years on, that is the one thing that is more clear than ever.
So what’s the move to solve the problems? Relocate to Ireland to remain in the EU? I’m not sure that’s viable for most of us…. No, if your company is selling physical products, then China could just have ripened as your fruit of choice for growth.
China has long had the reputation as the impenetrable fortress. Smoke. Mirrors. Confusing business ceremonies. Accidental faux pas all over the place – and oh, yes the worst national brand on the planet for integrity. We all remember at least one major China horror story from the news, if not more. But we’re pleased to announce: All of the above are totally irrelevant to the the biggest opportunity in the ecommerce world right now.
Your Big Opportunity Right now China is exploding. The industry that is ripe for harvest are e-commerce. Why? The PRC is only around 35 years into its “open and reform” policy, aka “fully blown high growth capitalism”
It means that China, despite what people may be unaware of, did not have any private enterprise until around 35 years ago. The PRC has done in less than 40 years what the UK did in around 150 years – full scale modernisation, but at breakneck speed. When a culture changes so fast, you can install lots of cheaply produced modern technology, but brains take time to adapt – that’s a reality. The middle class in the PRC is burgeoning and now they want 2 things to bring them into line with the rest of the world: more brains + more brands.
To add to this, Chinese consumers are now becoming specialists, not just generalists. The Chinese public is becoming savvy to consumption – The days of only Coca Cola and Nike being symbols of youthful modernism are long gone. That was 10 years ago. The Chinese consumer now “gets” what bespoke and niche products are all about.
China hasn’t developed niching across all industries, only very few…. In Beijing the number of craft breweries puts London to shame, and its not only limited to the major cities. This kind of pattern of consumption is rife across China, and the reality of Chinese e-commerce is reflecting that. The “made in China” brand cannot fill this gap, due to a Chinese distrust of its own lesser brands.
British standards are recognised in China. UK industry is still respected the world over (despite our inability to organise ourselves politically). On top of that, China now understands niche products, and and is ready to buy from lesser known companies from the UK- this is a sizemic shift
The e-commerce environment in China is it’s own thing, because the internet inside the PRC is it’s own thing:
The internet in China grew up inside China’s “Great Firewall”, which meant that anything the government couldn’t control was effectively blocked, giving rise to Chinese solutions, which have now blossomed into the fully independent e-commerce ecosystem we see today.
Alibaba boss, Jack Ma describes this phenomenon as “New Retail” which describes the new dynamic of online sales that is sweeping China at an alarming rate.
The All Important Numbers:
China went straight to mobile. Cheaply made local handsets and the leap in infrastructure meant that it was cheaper to get a pay as you go SIM and a phone than a landline and a laptop. So most people did….
Currently $200 billion in sales are made in China. 5G is imminent, so those figures will only soar. China is currently responsible for 40% of global ecommerce sales – proportionately well above its global retail share ( 30%) showing that the online growth is exponentially growing year-on-year.
The journey from awareness-to-sale in China is almost unrecognisable when compared to the western model. There are two classic examples for this websites and WECHAT.
The good news is that you can access all these services from us already. We already have high profile clients in China, and we can help you too. Get in touch via our contact form or ask a question in the comments below.
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Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
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Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
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From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
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