Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years, international businesses have seen the Chinese middle class expand along with a growing economy. Now the demand for imported goods…
At Eggplant Digital, we’re known as the business that brings you success with your digital marketing operations in China. As part of that, we feel it is important for us to give you a clear picture of how China truly…
This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it the same as anywhere else, but in another language?” - A reasonable question for most countries, but this is China.…
Not registered in China? You can still use the power of WeChat for your business. Here's how... We receive enquiries all the time about trying to set up WeChat official accounts as a non-Chinese entity. WeChat official accounts are the…
Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money…
The issue of a domain name can bed dealt with in anything from seconds to months, depending on how you go about it. The success of that domain name can vary wildly, too. Do you really need the .com ?…
One side of China’s biggest app, WeChat that is often overlooked is the element of customer service. “In the west” customer service often means sending an e-mail and hoping for the best. Sitting in a queue on a call to…
Whether you are running a WeChat shop, a blog, or an app, you need to be sure that you are communicating successfully with your customers in order to better serve them. A few of you have contacted us to ask…