This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it the same as anywhere else, but in another language?” - A reasonable question for most countries, but this is China…
What's a TLD? Oh, that's the .com / .cn part of your domain name that's found at the end. It's short for top level domain. Why do you care? Because if you choose the wrong one, you will reduce the number of people coming to your website....Read on for the valuable do's and don'ts!!
Not registered in China? You can still use the power of WeChat for your business. Here's how... We receive enquiries all the time about trying to set up WeChat official accounts as a non-Chinese entity. WeChat official accounts are the…
Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money…
The issue of a domain name can bed dealt with in anything from seconds to months, depending on how you go about it. The success of that domain name can vary wildly, too. Do you really need the .com ?…
If you’re not a regular a WeChat user (like most non-Chinese people) then you’re probably wondering what all this WeChat stuff is all about. I gave a talk in the UK last month to a group of developers in Bristol, UK who were baffled that a shop existed inside a chat app. Surprising?
One side of China’s biggest app, WeChat that is often overlooked is the element of customer service. “In the west” customer service often means sending an e-mail and hoping for the best. Sitting in a queue on a call to…
Whether you are running a WeChat shop, a blog, or an app, you need to be sure that you are communicating successfully with your customers in order to better serve them. A few of you have contacted us to ask…
More Chinese consumers are buying online every day. It’s obvious that the numbers are fueled by wage rises and a thirst for newly available goods. Why should we take notice of Chinese cross-border e-commerce? There are a few factors that…
In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. She outlined nine different reasons that people read blogs today. This time we're going through the final four (the first article is here). As we do, continue to think about which type of customers are drawn to your blog.