The holiday season is the best gift there could be for your brand’s marketing efforts in China. Leveraged effectively, festivals and holidays can be an opportunity to craft memorable experiences for your customers and drive sales. Experts predict Chinese e-commerce…
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge a digital presence. With Google being blocked in China since 2010, it left space for another search engine to take…
The world’s most populous country, China, can clearly be a hugely important market for your brand. Social media marketing is now essential to reach more customers wherever you sell. Yet, China is a unique market in many ways. It has…
Protecting a trademark is one of the most important considerations that a business would have upon being registered as a legal entity. China is flourishing by leaps and bounds, with ample companies launching now and then. The concept of online…
China is a hotbed of innovation and there is an abundance of opportunities for foreign startups in the PRC. This is in no small part down to the sheer size of the country, with a population of around 1.4 billion.…
As we all know, YouTube and Vimeo are two of the most popular video-sharing platforms in the world today. However, these platforms are simply not available in China. This is a major problem if your business operates in China, especially…
In an ideal world, we would be able to localise a global website to accommodate the local trends of each market, so what are the latest Chinese web design trends we should follow? Websites made for Chinese users are in…
So how can you use a WeChat Mini program for your business? Doing business in China as a foreign company is getting easier and easier. China has embraced e-commerce in a way that most people can't imagine. China hopped straight…
It is fair to say that animated explainer videos are making their rounds on social media very frequently these days. Because more and more companies create them to provide clarity to consumers in marketing their products and services. There are…