The holiday season is the best gift there could be for your brand’s marketing efforts…
Since the end of 2019 WeChat reported over 1 billion monthly active users, and still growing. WeChat is huge and with its array of killer features it has become the default choice for China’s massive number of smartphone users. The app started out life as a messaging service, but its monetisation strategy was based around the WeChat wallet (replacing cash and cards) and creating a strong mobile e-commerce platform that anyone can use to start selling on WeChat.
If for any reason you haven’t yet heard of WeChat then check out our article introducing the platform. Which should guide you through the basics.
What is a WeChat Shop?
A WeChat store sits inside of the WeChat App as an easy-to-access mobile store. The reason WeChat stores can work so effectively is because they operate inside the WeChat ecosystem, which means we have access to basic user information for quick login. Also payments are baked in with WeChat Wallet and we can easily share products via social content, friend feeds or advertising.
The greatest values of a WeChat shop is that is gives your customers really simple access to products in addition to a super simple way to pay (WeChat wallet) all included within the app.
Customer Service Features
As a customer service channel WeChat works in a way that other platforms can only dream of.
By now it is very clear that WeChat is by far the most popular communication tool in China (Personally, I spend more time on WeChat than e-mail, text and e-mail combined for personal use). Users also seek out public official WeChat accounts of businesses in order to find answers to customer service queries. In this way users are driving the future of the app and demonstrating that WeChat is their preferred channel to seek answers for your business after they have bought inside the WeChat ecosystem.
Users can write their questions or even speak them, which are delivered to your official WeChat public account. This is a fairly understated, yet groundbreaking step. Making it as easy as touching a screen and talking makes it almost effortless for your customers to give you the all valuable feedback you need to improve your relationship them.
Selling on WeChat to Get Advanced Information On Your Customers
A WeChat shop will also allow you to identify which of the users following your account are customers. You can track their buying habits, which will give you valuable data which is valuable in customising the content for your future marketing campaigns.
How Can I Start Selling on WeChat?
There are a number of issues you may face opening a WeChat store. Common problems include the registering an official WeChat account, the speed of your online store in China, the language barrier for providing customer support, shipping products out to China and taking payments through Chinese payment gateways.
When it comes to promoting your store, there are also difficulties in creating content for a Chinese audience, running successful campaigns and selecting the right influencers to work with.
To start selling on WeChat, you’ll need to consider all these issues and more, but although these barriers are numerous, they can be overcome with some professional support. Read about our ecommerce solution, that may help you on some of these issues, alternatively if you’re getting confused or stuck on actually carrying out any of these processes, drop us a message or leave a comment, and we’ll be happy to help.