Since the end of 2018 WeChat reported over 1 billion monthly active users, and still growing. WeChat is huge and with its array of killer features it has become the default choice for China’s massive number of smartphone users. The app started out life as a messaging service, but its monetisation strategy was based around the WeChat wallet (replacing cash and cards) and creating a strong mobile e-commerce platform that anyone can use to start selling on WeChat.
If for any reason you haven’t yet heard of WeChat then check out our article introducing the platform. Which should guide you through the basics.
What is a WeChat Shop?
The easiest way to start selling on WeChat, is to set one up via a third party platform such as Weidian (WeChat’s largest), this is only a viable option if you can read Chinese (or have a Chinese speaking colleague). For overseas businesses WalkTheChat is another option, they offer a great turn-key solution to get starting selling on WeChat quickly.
If you are already used to using WordPress/Woocommerce for your global store, then Eggplant Digital’s ecommerce solution is another option worth looking into. This gives you the maximum flexibility and a store that works on both a desktop browser, and within WeChat.
One of the greatest values of a WeChat shop is that is gives your customers really simple access to products in addition to a super simple way to pay (WeChat wallet) all included within the app.
Customer Service Features
As a customer service channel WeChat works in a way that other platforms can only dream of.
By now it is very clear that WeChat is by far the most popular communication tool in China (Personally, I spend more time on WeChat than e-mail, text and e-mail combined for personal use). Users also seek out public official WeChat accounts of businesses in order to find answers to customer service queries. In this way users are driving the future of the app and demonstrating that WeChat is their preferred channel to seek answers for your business after they have bought inside the WeChat ecosystem.
Users can write their questions or even speak them, which are delivered to your official WeChat public account. This is a fairly understated, yet groundbreaking step. Making it as easy as touching a screen and talking makes it almost effortless for your customers to give you the all valuable feedback you need to improve your relationship them.
Selling on WeChat to Get Advanced Information On Your Customers
A WeChat shop will also allow you to identify which of the users following your account are customers. You can track their buying habits, which will give you valuable data which is valuable in customising the content for your future marketing campaigns.
How Can I Start Selling on WeChat?
First you’ll need to create a WeChat service account. If you need some more information on this then check out either this article if you are a business registered in China, or this article if you are not registered for business in China.
After you’ve created your WeChat service account, you can create mobile web pages to feature products and services. From there you’ll be able to unlock instant payments from over 1 billion potential customers.
If you have any other queries around the mighty WeChat, shoot us an e-mail and we’ll more than likely feature it on the blog. Alternatively if you’re getting confused or stuck on actually carrying out any of these processes, drop us a message and we’ll be happy to help.