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Case study: XIU Beijing Website Revamp

XIU Beijing 3 Screen Design

XIU Beijing 3 Screen Design

Objective

Xiu Beijing, is one of the most glamorous bars located in the heart of Beijing. We were commissioned to revamp their existing website built on WordPress to refresh the brand’s image and also stand out as Beijing’s leading nightlife centre.

Approach

We obtained deeper understand of the culture and ethos of Xiu Beijing atmosphere through visits, interviews and discussions. Clean, stylish and simple designs created a unique and memorable experience for all browsers visiting the website.

Xiu, became one of the first client to experience Eggplant Digital’s mobile website design and development service. By trimming down the content information from the desktop version, we were able to create a stylish and simple mobile interface with the essential information to capture the attention from an increasing amount of mobile website audiences from both China and Internationally.

In line with their online marketing strategy, Eggplant Digital created a newsletter template which works hand in hand with the style and theme of Xiu Beijing’s website. Enabling Xiu to promote upcoming events at the venue as well as keeping in touch with existing friends.

Key Features

  • Mobile responsive theme, with optimised content for mobile and tablet browsing
  • Clean, modern with a bar/restaurant feel
  • Pop-up email newsletter sign-up form
  • Social media integration

The Future

Combining cutting edge technology with startling graphic design, Eggplant Digital has created an international image platform for Xiu that cements them as cool and glamorous.

We’ve created a platform using WorkPress. This combined with the training and support provided by us has meant Xiu will easily update their website contents and information as they wish. Thus, they will have 100% control over the contents in their website.

Our maintenance and support packages also mean, your website will be looked after by the people who design and developed it. We understand your website and all the intricate details, so keep your website safe with our services.

Xiu Beijing is delighted with their fresh website and we continue to co-operate with them to establish a major online brand.

Alistair Ren-Healey

Alistair is the business development manager at Eggplant Digital. With over 4 years in marketing and business development service. A British and Chinese mixed background, he understands the culture and business in both respective markets.

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