Case study: XIU Beijing Website Revamp

XIU Beijing 3 Screen Design

XIU Beijing 3 Screen Design


Xiu Beijing, is one of the most glamorous bars located in the heart of Beijing. We were commissioned to revamp their existing website built on WordPress to refresh the brand’s image and also stand out as Beijing’s leading nightlife centre.


We obtained deeper understand of the culture and ethos of Xiu Beijing atmosphere through visits, interviews and discussions. Clean, stylish and simple designs created a unique and memorable experience for all browsers visiting the website.

Xiu, became one of the first client to experience Eggplant Digital’s mobile website design and development service. By trimming down the content information from the desktop version, we were able to create a stylish and simple mobile interface with the essential information to capture the attention from an increasing amount of mobile website audiences from both China and Internationally.

In line with their online marketing strategy, Eggplant Digital created a newsletter template which works hand in hand with the style and theme of Xiu Beijing’s website. Enabling Xiu to promote upcoming events at the venue as well as keeping in touch with existing friends.

Key Features

  • Mobile responsive theme, with optimised content for mobile and tablet browsing
  • Clean, modern with a bar/restaurant feel
  • Pop-up email newsletter sign-up form
  • Social media integration

The Future

Combining cutting edge technology with startling graphic design, Eggplant Digital has created an international image platform for Xiu that cements them as cool and glamorous.

We’ve created a platform using WorkPress. This combined with the training and support provided by us has meant Xiu will easily update their website contents and information as they wish. Thus, they will have 100% control over the contents in their website.

Our maintenance and support packages also mean, your website will be looked after by the people who design and developed it. We understand your website and all the intricate details, so keep your website safe with our services.

Xiu Beijing is delighted with their fresh website and we continue to co-operate with them to establish a major online brand.

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  • Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.

  • Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!

    Andrew Clark, Group Creative Director/DP

  • Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.

    John Romankiewicz

  • Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.

    Mark Varley CEO

  • From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.

    Gabriel Suk - Founder

  • The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.

    David Tom

  • From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!

    Colin Saunders - Sales and Business Development Manager

  • Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website! 

    Alex Wolfgram