If you’re not a regular a WeChat user (like most non-Chinese people) then you’re probably wondering what all this WeChat stuff is all about. I gave a talk in the UK last month to a group of developers in Bristol, UK who were baffled that a shop existed inside a chat app. Surprising?
One side of China’s biggest app, WeChat that is often overlooked is the element of customer service. “In the west” customer service often means sending an e-mail and hoping for the best. Sitting in a queue on a call to…
Whether you are running a WeChat shop, a blog, or an app, you need to be sure that you are communicating successfully with your customers in order to better serve them. A few of you have contacted us to ask…
More Chinese consumers are buying online every day. It’s obvious that the numbers are fueled by wage rises and a thirst for newly available goods. Why should we take notice of Chinese cross-border e-commerce? There are a few factors that…
In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. She outlined nine different reasons that people read blogs today. This time we're going through the final four (the first article is here). As we do, continue to think about which type of customers are drawn to your blog.
Today everybody is talking about how important it is to have a website for your company. You may have read about how to optimize your site with keywords and catchy headlines to pick up lots of traffic. However, many people…
How do you feel about quick and easy sales? If someone had a map for us to go and find a place full of keen online buyers, a mere glimpse would be selling for a great price. But, hang on…
I’ve been in and out the PRC for the last couple of years. My use of the internet has now become like your average non-PRC resident. I use Facebook, Twitter, Instagram, Dropbox, and a host of Google services without thinking…
Want to know a secret? Most businesses with a website scaring away customers and sales by making terrible mistakes with their websites. Here's part 2 of our comprehensive list of tips to stop you falling into that terrible trap. Make…
So you’ve put all this time and effort into finding a design for your site and it’s there on the web for all to see. You think it’s great and then a little time passes, but it’s not quite delivering…