Case study: MY FM Website Design for Radio Station


MYFM Website Design

MYFM Website Design

MY FM is a major radio station in 7 cities throughout mainland China. MY FM chose eggplantdigital to totally redesign their website from the ground up, and simplify the design and content structure for a beautiful user experience.


One of the biggest challenges facing eggplantdigital was to launch the website across seven different cities across China. The information for each city was to be different, as was the web-address and different local audiences. Thus, prior to the start of the website design, a lot of work was undertaken for the planning & wire-framing By understanding MY FM’s audience, content requirements and preferred design style, we set about creating a consistent graphic design targeted at 15-25 year old age range. eggplantdigital set to work on a slick, entertaining, tidy and modern design for the station.

Key Features

  • Simplified navigation and interface.
  • Utilising the advantage of WordPress for flexibility and stability.
  • Design/develop advertising space on the website and within the online player.
  • Specialised area for MYFM app download.
  • Built-in online radio player.

The Future

In early February, MY FM began the city-by-city launch. New layout, new functionalities and new design mean their existing listeners will feel refreshed and gain access to brand new functionalities. For brand new listeners, it means a simple-to-use interface to the radio station in their home city and fast streaming of online radio player.

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  • Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.

  • Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!

    Andrew Clark, Group Creative Director/DP

  • Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.

    John Romankiewicz

  • Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.

    Mark Varley CEO

  • From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.

    Gabriel Suk - Founder

  • The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.

    David Tom

  • From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!

    Colin Saunders - Sales and Business Development Manager

  • Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website! 

    Alex Wolfgram