Increased Bookings: The website’s successful launch directly translated into a boost in bookings for the new Autograph Collection property. The visually appealing design, along with the efficient user experience, contributed to an enhanced online reservation process.
Traffic from Online Advertisements: The website attracted substantial traffic through online advertisements. With the appealing design and fast, responsive interface, the website effectively converted this traffic into bookings, demonstrating the effectiveness of the digital marketing efforts.
High Traffic Performance: The website demonstrated its capability to handle high traffic at peak times. This was a critical success factor, as Marriott Hotels aimed to provide an exceptional user experience even during periods of increased demand, such as holidays and special promotions.
In conclusion, this strategic collaboration with Marriott Hotels to create a Chinese-facing website for their new Autograph Collection property in Sanya, China, exemplifies how a well-executed digital solution can yield remarkable results. The project’s success underscores the importance of meticulous design, technical performance, and efficient timeline management when launching a new website in a competitive and dynamic market.