The holiday season is the best gift there could be for your brand’s marketing efforts in China. Leveraged effectively, festivals and holidays can be an opportunity to craft memorable experiences for your customers and drive sales. Experts predict Chinese e-commerce…
Google Analytics is a familiar tool to many web developers globally and many credit its reliability and efficiency in providing accurate data that can be used to streamline marketing campaigns and track traffic on web pages. For websites created and…
China is host to the world’s largest social media audience, with over 850 million people online in 2021, more than double the number of netizens in the United States. The social media market in China is constantly changing and evolving.…
WordPress provides an easy-to-use solution to creating your own website that is both aesthetically pleasing and functional, but optimising Your WordPress Site In China is not as straight forward as for western countries. While its reputation is unrivalled in the…
Website developers and digital marketers are aware of the effectiveness in using analytical tools to monitor their site and bring it to another level. The most popular and user-friendly tool that most developers are familiar with is Google Analytics, but…
WeChat has been leading the social media scene in China in recent years and its popularity has piqued the interests of foreign businesses looking to increase their online presence in the local Chinese market. What are some of the marketing…
Developing a website for the China market is more than just having your current business site translated and changing the extension of your URL. There are numerous technical factors to consider for your website to be available to the Chinese…
If you are a foreign brand looking at entering the China market or targeting Chinese customers overseas, then Alipay or WeChatPay are a must. Both of these third party platforms handle payment transactions. Alipay has been around for about a…
The first name that springs to mind when most think of search engines is Google which is undeniably a top dog in the market, dominating an impressive 70% of the search market share. However, in China, the search engine industry…