If you read the first part of our series, Baidu SEO for newcomers, we explored the importance of Baidu as the dominant search engine in China, including features and key factors in its ranking algorithm. However, the search landscape has…
The holiday season is the best gift there could be for your brand’s marketing efforts in China. Leveraged effectively, festivals and holidays can be an opportunity to craft memorable experiences for your customers and drive sales. Experts predict Chinese e-commerce…
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge a digital presence. With Google being blocked in China since 2010, it left space for another search engine to take…
The world’s most populous country, China, can clearly be a hugely important market for your brand. Social media marketing is now essential to reach more customers wherever you sell. Yet, China is a unique market in many ways. It has…
Protecting a trademark is one of the most important considerations that a business would have upon being registered as a legal entity. China is flourishing by leaps and bounds, with ample companies launching now and then. The concept of online…
As you can see in Part 1 of this short series on how to launch your startup in China, the process can be complicated. It can also be a success, as long as you play your cards right. In “How…
China is a hotbed of innovation and there is an abundance of opportunities for foreign startups in the PRC. This is in no small part down to the sheer size of the country, with a population of around 1.4 billion.…
Why does website localisation matter in China? If you run a business that uses a website for marketing or sales, then you already know that a well-optimised web presence really matters to your bottom line - like we all know…
If you're targeting potential customers in China, it is important to ensure your website is fast and accessible in the country. This can be a challenge due to the Chinese firewall, which will often slow down foreign websites or in…
As we all know, YouTube and Vimeo are two of the most popular video-sharing platforms in the world today. However, these platforms are simply not available in China. This is a major problem if your business operates in China, especially…