If you’re website isn’t optimised for mobile then you’re losing sales. Sorry, but it’s true. Research shows that 57% of mobile users leave a website that takes over 3 seconds to load. In addition 30% of your visitors will abandon their purchase if the shopping cart isn’t optimised for mobile.
Mobile web adoption is growing at a massive 8 times the rate that desktop web adoption grew during its peak, so if your website is in any way important to your business then it is crucial that it caters properly to helping mobile users engage and buy from your business as effectively as possible.
Ignore these 5 critical points at your peril…
1. Mobile And Desktop Users Are Different
Mobile users want information quickly and in a way that it is easy to digest. Mobile purchases are more often impulse buys and in many cases mobile users will spend more per purchase than desktop users.
These differences means you must tailor your website accordingly in order to give mobile users the best experience possible, and therefore gain the most customers possible. Make the path to product information and purchase simple so that mobile users can quickly achieve what they came for.
2. Mobile Is Gaining Traffic, Fast…
One quarter of web searches made by the 1.2 billion global web users are now made on mobile. Another reason that mobile users are so appealing is that they use the web at times that are not designated for browsing, such as watching TV or commuting to work, increasing your opportunities to engage with them.
These factors, added to the fact that Google has now changed its search algorithms to favour mobile friendly sites means it is now clear that mobile is the future.
3. Improve Your Brand
If you offer a satisfying mobile experience, people are more likely to use your desktop site later. 90% of people report switching between devices while in the process of carrying out a task. A polished mobile experience will add value to your brand and increase the likelihood of engagement at a later stage from the user.
Many businesses are now fully wise to the potential of mobile and offering strong sites to maximise. Because most people in your industry are understanding this, sooner or later you will be losing ground on the competition if you don’t stay up to date with the latest changes for mobile users.
4. Keep Your Calls To Action Visible
One of the main reasons that desktop websites on mobile browsers aren’t effective at converting visitors to buyers is that calls to action are no longer displayed visibly. They are often obscured or hard to click and so impatient shoppers will very often not complete a transaction.
Optimising your mobile site means keeping your calls to action obviously in the centre of the page and providing visitors with the information they need clearly. With 80% of mobile shoppers admitting that purchases are often impulse buys, you need an instantly engaging mobile site that can usher a potential customer through the buying process with the minimum of friction.
5. Keep Your Media Useable
Pictures and videos that look good on a regular site may look messy or be completely unusable on a mobile site. Many visitors will just leave rather than pinch the screen to get your media to fit. If your site runs any plugins such as flash the content won’t work at all. Having unoptimised media on your site will lead to a high bounce rate (proportion of people who leave your site), so in order to engage visitors for long enough to complete a purchase you should provide an experience that is well tailored to their device.
Of course, there a many more things to know or consider when dealing with mobile websites. If you have any question- large or small, then send us an e-mail now and we’ll happily answer either personally, or on the blog. Don’t be shy- we don’t bite!!