If you’re website isn’t optimised for mobile then you’re losing sales. Sorry, but it’s true. Research shows that 57% of mobile users leave a website that takes over 3 seconds to load. In addition 30% of your visitors will abandon their purchase if the shopping cart isn’t optimised for mobile.
Mobile web adoption is growing at a massive 8 times the rate that desktop web adoption grew during its peak, so if your website is in any way important to your business then it is crucial that it caters properly to helping mobile users engage and buy from your business as effectively as possible.
Ignore these 5 critical points at your peril…
1. Mobile And Desktop Users Are Different
Mobile users want information quickly and in a way that it is easy to digest. Mobile purchases are more often impulse buys and in many cases mobile users will spend more per purchase than desktop users.
These differences means you must tailor your website accordingly in order to give mobile users the best experience possible, and therefore gain the most customers possible. Make the path to product information and purchase simple so that mobile users can quickly achieve what they came for.
2. Mobile Is Gaining Traffic, Fast…
One quarter of web searches made by the 1.2 billion global web users are now made on mobile. Another reason that mobile users are so appealing is that they use the web at times that are not designated for browsing, such as watching TV or commuting to work, increasing your opportunities to engage with them.
These factors, added to the fact that Google has now changed its search algorithms to favour mobile friendly sites means it is now clear that mobile is the future.
3. Improve Your Brand
If you offer a satisfying mobile experience, people are more likely to use your desktop site later. 90% of people report switching between devices while in the process of carrying out a task. A polished mobile experience will add value to your brand and increase the likelihood of engagement at a later stage from the user.
Many businesses are now fully wise to the potential of mobile and offering strong sites to maximise. Because most people in your industry are understanding this, sooner or later you will be losing ground on the competition if you don’t stay up to date with the latest changes for mobile users.
4. Keep Your Calls To Action Visible
One of the main reasons that desktop websites on mobile browsers aren’t effective at converting visitors to buyers is that calls to action are no longer displayed visibly. They are often obscured or hard to click and so impatient shoppers will very often not complete a transaction.
Optimising your mobile site means keeping your calls to action obviously in the centre of the page and providing visitors with the information they need clearly. With 80% of mobile shoppers admitting that purchases are often impulse buys, you need an instantly engaging mobile site that can usher a potential customer through the buying process with the minimum of friction.
5. Keep Your Media Useable
Pictures and videos that look good on a regular site may look messy or be completely unusable on a mobile site. Many visitors will just leave rather than pinch the screen to get your media to fit. If your site runs any plugins such as flash the content won’t work at all. Having unoptimised media on your site will lead to a high bounce rate (proportion of people who leave your site), so in order to engage visitors for long enough to complete a purchase you should provide an experience that is well tailored to their device.
Of course, there a many more things to know or consider when dealing with mobile websites. If you have any question- large or small, then send us an e-mail now and we’ll happily answer either personally, or on the blog. Don’t be shy- we don’t bite!!
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Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.
Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.
From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
Colin Saunders - Sales and Business Development Manager
Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website!Â