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Chinese website for industry leader powering the air travel ecosystem through big data...

Industry
Technology

Web Address
www.oag.cn


Background

OAG, who started out in 1929 as the Official Aviation Guide, is rooted in their mission to help the air travel industry thrive by capturing the power of its data. Eggplant Digital worked with the UK head office to build a Chinese website that matches their global brand, as well as providing a China cloud solution and WordPress Care Plan.

Solution

Eggplant Digital built a Chinese website that matched the global site brand guideline, but allowed the content to be localised for the China market. Built on WordPress, the website uses graphical elements, photography, video and high quality copywriting to support the marketing and sales in China.

We also setup and manage a cloud solution on Aliyun to host the website, including ICP Number so it can be hosted within the Mainland China.

Result

By creating a dynamic content driven website for the local China market, we were able to achieve the dual goals of providing autonomy to the local China team, whilst maintaining the high quality look and feel of the global website.

These impressive results have led to further collaborations with OAG on several other projects, including WeChat advertising, website maintenance and WeChat content marketing.

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