WeChat marketing and WeChat stores can be a bit confusing if they aren't something you've experienced. We get a lot of enquiries from confused readers that ask how the customer completes a purchase from a store that is inside a…
How do you sell in China's huge online market? The one with the largest single market of social network users on the planet. At the end of 2018, over 650 million people in China used social networks. This is more…
If you are a foreign brand looking at entering the China market or targeting Chinese customers overseas, then Alipay or WeChatPay are a must. Both of these third party platforms handle payment transactions. Alipay has been around for about a…
Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years, international businesses have seen the Chinese middle class expand along with a growing economy. Now the demand for imported goods…
This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it the same as anywhere else, but in another language?” - A reasonable question for most countries, but this is China.…
Regardless of where your business is located, there’s a unique new marketing method for selling products to Chinese consumers eager to buy western goods. It’s called Livestream Selling. Until recently, the only way Chinese shoppers could acquire luxury goods at…
If you have a WeChat shop selling to the Chinese market, or plan to open one soon, you should know that getting the store up and running is only the beginning. If you want your shop to be successful, you will…
If you’re selling goods and services into China, then you need to be familiar with the latest trends and developments in Chinese marketing and shopping behaviour. It’s true that Chinese consumers have an almost insatiable hunger for foreign products and…
More Chinese consumers are buying online every day. It’s obvious that the numbers are fueled by wage rises and a thirst for newly available goods. Why should we take notice of Chinese cross-border e-commerce? There are a few factors that…