If you read the first part of our series, Baidu SEO for newcomers, we explored the importance of Baidu as the dominant search engine in China, including features and key factors in its ranking algorithm. However, the search landscape has…
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge a digital presence. With Google being blocked in China since 2010, it left space for another search engine to take…
Why does website localisation matter in China? If you run a business that uses a website for marketing or sales, then you already know that a well-optimised web presence really matters to your bottom line - like we all know…
Google Analytics is a familiar tool to many web developers globally and many credit its reliability and efficiency in providing accurate data that can be used to streamline marketing campaigns and track traffic on web pages. For websites created and…
Website developers and digital marketers are aware of the effectiveness in using analytical tools to monitor their site and bring it to another level. The most popular and user-friendly tool that most developers are familiar with is Google Analytics, but…
The first name that springs to mind when most think of search engines is Google which is undeniably a top dog in the market, dominating an impressive 70% of the search market share. However, in China, the search engine industry…
The number of available options for promoting your business online in China can make it difficult to choose the right platform for your particular situation. Here are a few tips for getting the most out of your advertising and marketing…
If you're planning to expand into the Chinese market, be it a brand new venture or an established company you wish to introduce to the region, then Baidu is a powerful tool to have in your arsenal. It’s not easy…
China is a burgeoning marketplace for business and one which many more businesses are tapping into each year. If you are interested in starting or growing your business in China, then there are a number of things you need to…
When using WordPress for special character websites such as Chinese, you have to be careful to manually specify the Permalinks. If you use Chinese characters for the title of a page or a post, then the Permalink that is automatically generated by WordPress will be come out in a strange format and won’t work correctly.