Pure Kiwi

WeChat Store with affiliate management for products from New Zealand producers to Chinese consumers...

Industry
Retail

Background

Pure Kiwi is New Zealand startup providing fresh products, recipes and meals with NZ ingredients and spirit, tailored for a Chinese audience. Launching their supermarket products and restaurants in 2017, Eggplant Digital was chosen to provide digital marketing expertise for their website, WeChat Store and content marketing.

WeChat Store

Eggplant Digital worked closely with the founder of Pure Kiwi to create a WeChat store to sell their select group of specialised health products to a Chinese audience. Incorporating WeChat Pay, customer service, products search, categories, filters and an Affiliate Program, that allows customer to earn commission when referring other customers.

Launch Event

The brand, products and first cafe was launched in Tianjin in 2017, with support from local government and newspaper, magazine and TV media. The launch was a big success and helped bring the New Zealand products to the local customers.

Marketing

Eggplant Digital wrote and published content on the Pure Kiwi WeChat account to keep customers engaged with the brand and NZ backstory. Using fresh innovative content, we helped drive customers to the store and supported sales on WeChat and also for their distributor, in supermarkets and on Tmall.