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Oak & Barley

We created a multi-lingual WeChat store to enhance the online offering of Oak & Barley, a community of whisky lovers in China.

Oak & Barley are a group of whisky enthusiasts, brought together on Wechat, to share thoughts, opinions, recommendations and good buying opportunities. This expanded into whisky tasting nights, whisky collecting, and WeChat store.

Eggplant Digital created a multi-lingual WeChat store to enhance Oak & Barley’s online offering via WeChat. Since release the community of whisky lovers has grown and is now one of the largest Whisky communities in China.

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