Blistex & Stridex

Industry
Retail

Web Address
www.blistex.com.cn

Background

Blistex is a family run brand in the business of developing and offering quality lip care products made in the USA. With products sold in over 80 countries and regions, they are the leading innovator in the lip care category. Eggplant Digital was chosen to design and build websites for the Blistex and Stridex brands, as well as provide hosting services, and organize a photo shoot with Chinese models using their products.

Web Design

Eggplant Digital to design, build and produce a localized website and content for the Blistex and Stridex brands. With a distributor in place, Blistex already had offline and online channels bringing in sales, to support this we created a localized website for the brand and products, leveraging the distributors stores on Tmall and JD.

Marketing

We then used PPC to build up the website traffic on local search engine Baidu, we also found local content creators to collate stories on video streaming platforms, and social e-commerce platforms of customers talking about and using the products. This massively increased consumer awareness of the brands, and this has had a measurable impact on increased sales in China.

Eggplant Digital also arranged Chinese models, photographer and studio to provide all the photography for the website and other marketing materials.