Designing websites for specific user groups is never easy, but the key to creating a great website for your specific demographic is understanding your audience.
Teens are one such specific group and it is often wrongly assumed that they:
Teens are often stereotyped as only wanting things that are bold and different. Theyâ€™re also often viewed as being fearless about technology and constantly connected to some form of media. Although this might be partially true, itâ€™s an oversimplification and letting this steer your design can lead to disastrous outcomes.”
From the findings Neilsen’s was able to clarify several specific tasks teens are most likely to perform on the web, including:
From these tasks it was extrapolated that, like adult users, teens expectedÂ websites to be easy to use and to let them accomplish their tasks. However there were 3 major areas where teens might perform worse than adults:
To improve theÂ usabilityÂ of your website and make it more effective at targeting teens, you must be mindful of these three areas. To be more specific there a several things you can do right now to improve your website, including:
Write Well – Keep in mind teenagers don’t like to read much, may have difficulty understanding complicated terms and it has been found teenagers do not like tiny font sizes.
Neilsen’s also states “…aim to write at a 6th-grade reading level (or lower). Writing at this level will help audiences of all ages â€” young and old â€” quickly understand your content.”
Avoid Boring Content – Use interactive features on your website to make it more interesting for teen users, basically a dull website will send your teens packing. You might consider: Quizzes, Voting, Games, Message Boards, Forums etc.. Anything that allows the user to leave their mark or express themselves.
Keep it uncluttered – Despite an expectation that your website should be fun, it is also important to keep theÂ aesthetics clean and easy to use. Teens have a strong appreciation forÂ aestheticsÂ and will leave quickly if your website isÂ clutteredÂ or contains pointless media.
Make It SnappyÂ – Teenagers (more than most other user groups) require instantÂ gratification, so make sure your website loads instantly, is bug free and does notÂ behaveÂ clumsily.
Donâ€™t Talk Down to Teens – Make sure you select the correct tone for your content. Especially avoid anything that sounds babyish or condescending. If necessary, keepÂ separateÂ sections for children and teens.
Let Teens Control the Social Aspects – We know teens love to share, but make sure you allow them to share on their terms. For example, during registration for a website, do not presume the news should be plastered on their Facebook Wall. Allowing teens to share content isÂ imperativeÂ but make sure that they can choose what and when to share it.
Design for Smaller Screens – Mobile is taking over the web, so make sure your designs fit on different sized screens. Also consider teens might be using older computers, so make sure the website runs flawlessly.
By following these simple guidelines, you can increase the time teenagers spend on your website and potentially create a great website that keeps your target audience happy, interested and coming back for more.
Read the full article over at Neilsen’s Group Website.
Sign up to our regular newsletter with our latest blogs posts and news!
Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.
Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.
From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
Colin Saunders - Sales and Business Development Manager
Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website!Â