Lotus

At an engineering philosophy level, Lotus is all about efficiency and light weight, with the ultimate goal to be competitive and to win

www.lotuscarschina.com

Lotus are pioneers. We have never played by the rule book, instead we’ve redefined it. By the time our competitors caught up, we’d moved the bar again. Lotus never stands still.

Throughout the company’s sixty year history, innovation on road and track has been central to Lotus’s success. At the root of its DNA is Colin Chapman’s obsession with lightweight, and so it continues: “Simplify, then add lightness,” was his philosophy, way before minimalism became a high street term. “Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.”

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