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Eggplant Digital in China provides ammunition for online PR

EASTWEST invests in China-based interactive marketing agency

Beijing | Singapore 2nd March 2009. EASTWEST Public Relations, a leading independent agency in Asia with offices in Singapore and China, has invested in Beijing-based interactive marketing consultancy, Eggplant Digital, arming the agency with an improved arsenal of digital capabilities.

EASTWEST PR took a stake in Eggplant Digital to strengthen its ability to deliver interactive media relations for its clients in the business-to-business (B2B) space, while retaining its core competence in public relations. The close proximity of Eggplant Digital consultants and technology team provides EASTWEST clients with integrated marketing communications and digital solutions including social media releases and hosted press centres.

Eggplant Digital provides EASTWEST PR with a ‘digital difference’ by bringing greater interactivity, performance and measurability for clients,” said Jim James, Managing Director of EASTWEST Public Relations. “Our clients are asking for us to add value with every communication. Digital PR practices form an essential way to help our clients get noticed. The investment in Eggplant Digital gives our clients access to professional public relations‚Ä®counsel and innovative ways to deliver their key messages to the market.”

“With the investment by EASTWEST, Eggplant Digital benefits from both management expertise and working capital that enables us to focus on our core competencies, helping our clients better engage with their digital audience,” said Strategy Director Oliver Dooley. “EASTWEST nurtures a philosophy of leveraging technology as an enabler and multiplier for its clients as well as its consultants. We hold complimentary views and complimentary objectives.”

Early projects developed by the combination of EASTWEST domain expertise and Eggplant technical knowledge include social media releases for Telegent and the development of a hosted press centre for the British Business Awards. Social media releases include multimedia elements and allow analytics which demonstrate to clients which journalists have an interest in particular news. The hosted press centre is a platform which integrates a content management system with social media network tools to create a powerful audience engagement tool.

About EASTWEST Public Relations Ptd Ltd

EASTWEST Public Relations was founded in Singapore in 1995 as a privately held company and opened a wholly owned foreign enterprise in Beijing in January 2006. The agency focuses on key B2B verticals including technology, healthcare and education. The agency has built CONNECT, a proprietary knowledge management platform that enables faster time-to-market with news and delivers greater effectiveness and efficiency in getting clients noticed. EASTWEST is a Brodeur|PLEON Worldwide partner, and a member of the IPRN network. Clients include ECA International, Emerson Network Power, Logica, MSI Global Alliance, New Zealand Trade and Enterprise, Qunar.com, SunGard, Telegent, TippingPoint, Verimatrix and more. For more information, please visit www.eastwestpr.com.

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