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7 Rules For An Effective Blog

Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money…

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Your Quick Guide To The WeChat Shop

If you’re not a regular a WeChat user (like most non-Chinese people) then you’re probably wondering what all this WeChat stuff is all about. I gave a talk in the UK last month to a group of developers in Bristol, UK who were baffled that a shop existed inside a chat app. Surprising?
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Is Anyone Actually Reading Your Blog? (Part 2)

In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. She outlined nine different reasons that people read blogs today. This time we're going through the final four (the first article is here). As we do, continue to think about which type of customers are drawn to your blog.
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