If you’re selling goods and services into China, then you need to be familiar with the latest trends and developments in Chinese marketing and shopping behaviour. It’s true that Chinese consumers have an almost insatiable hunger for foreign products and…
Knowledge is worldwide and education can have a much further reach than just in the city or country where an institution is based. Many schools and universities have looked to expand their student numbers in recent times and are affording…
Not registered in China? You can still use the power of WeChat for your business. Here's how... We receive enquiries all the time about trying to set up WeChat official accounts as a non-Chinese entity. WeChat official accounts are the…
Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money…
The issue of a domain name can bed dealt with in anything from seconds to months, depending on how you go about it. The success of that domain name can vary wildly, too. Do you really need the .com ?…
One side of China’s biggest app, WeChat that is often overlooked is the element of customer service. “In the west” customer service often means sending an e-mail and hoping for the best. Sitting in a queue on a call to…
Whether you are running a WeChat shop, a blog, or an app, you need to be sure that you are communicating successfully with your customers in order to better serve them. A few of you have contacted us to ask…
More Chinese consumers are buying online every day. It’s obvious that the numbers are fueled by wage rises and a thirst for newly available goods. Why should we take notice of Chinese cross-border e-commerce? There are a few factors that…