So what exactly are WeChat Mini Programs? Well, they are app-like platforms that exist within the WeChat app itself. Unlike full-function native applications, Mini Programs are streamlined, ‘light’ versions of the apps. These Mini Programs offer users the chance to…
In our last post we talked about how to take digital payments in China. For consumers, it really has never been so easy. But what’s it like for you, as a business owner, to take payments? The climate in online…
Payments in China have never been so easy, but it is definitely something by which the outside world is confused. Forget about contactless credit cards or “chip and pin”. In China, you really can leave your house with only your…
So, you’re thinking of visiting China, moving here, or maybe doing business here. Whatever your intentions, here at Eggplant Digital we’ve made it our mission to ensure China is as accessible to you as possible. One question we get asked…
Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years, international businesses have seen the Chinese middle class expand along with a growing economy. Now the demand for imported goods…
At Eggplant Digital, we’re known as the business that brings you success with your digital marketing operations in China. As part of that, we feel it is important for us to give you a clear picture of how China truly…
This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it the same as anywhere else, but in another language?” - A reasonable question for most countries, but this is China.…
The number of available options for promoting your business online in China can make it difficult to choose the right platform for your particular situation. Here are a few tips for getting the most out of your advertising and marketing…
In 2017, the Chinese cross-border online shopping market reached more than ¥110 billion RMB ($17+b USD). By 2021, estimated market size will exceed ¥300 billion RMB ($47+b USD). By any standards that's an attractive market that's growing quickly. To help…