WeChat has been leading the social media scene in China in recent years and its popularity has piqued the interests of foreign businesses looking to increase their online presence in the local Chinese market. What are some of the marketing…
So let’s chat AR! First let’s just get clear that AR is short for Augmented Reality and not to be confused with the more commonly known Virtual Reality (VR). So what’s the difference? Virtual reality is where you would wear…
Developing a website for the China market is more than just having your current business site translated and changing the extension of your URL. There are numerous technical factors to consider for your website to be available to the Chinese…
How do you sell in China's huge online market? The one with the largest single market of social network users on the planet. At the end of 2018, over 650 million people in China used social networks. This is more…
If you are a foreign brand looking at entering the China market or targeting Chinese customers overseas, then Alipay or WeChatPay are a must. Both of these third party platforms handle payment transactions. Alipay has been around for about a…
The first name that springs to mind when most think of search engines is Google which is undeniably a top dog in the market, dominating an impressive 70% of the search market share. However, in China, the search engine industry…
So how can you use a WeChat Mini program for your business? Doing business in China as a foreign company is getting easier and easier. China has embraced e-commerce in a way that most people can't imagine. China hopped straight…
There are over 600 million women living in China (more than in any other nation on the planet). With such high figures, you’d expect that women must occupy a crucial role in Chinese business. And you’d be right. The question…
As far as social media goes, nothing comes close to WeChat in China. Now boasting over a billion monthly active users, it has expanded far beyond the scope of a standard social media app to become a utility-driven portal: users…
It is fair to say that animated explainer videos are making their rounds on social media very frequently these days. Because more and more companies create them to provide clarity to consumers in marketing their products and services. There are…