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If you have a WeChat shop selling to the Chinese market, or plan to open one soon, you should know that getting the store up and running is only the beginning. If you want your shop to be successful, you will need two crucial things:

1. <[…]
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If you’re selling goods and services into China, then you need to be familiar with the latest trends and developments in Chinese marketing and shopping behaviour. It’s true that Chinese consumers have an almost insatiable hunger for foreign products and luxury brands, but t[…]

Not registered in China? You can still use the power of WeChat for your business. Here's how... We receive enquiries all the time about trying to set up WeChat official accounts as a non-Chinese entity. WeChat official accounts are the ones where you can take payments, a[…]

Content marketing has now officially proved itself as part of any modern marketing campaign. Put simply - if you don’t have a blog, you should do. Why Do I Need Content? Why? Because you can save yourself time and money by creating content that replaces […]

The issue of a domain name can bed dealt with in anything from seconds to months, depending on how you go about it. The success of that domain name can vary wildly, too. Do you really need the .com ? Read on to find out.... Continue Reading

If you’re not a regular a WeChat user (like most non-Chinese people) then you’re probably wondering what all this WeChat stuff is all about. I gave a talk in the UK last month to a group of developers in Bristol, UK who were baffled that a shop existed inside a chat app. Surpr[…]

One side of China’s biggest app, WeChat that is often overlooked is the element of customer service. “In the west” customer service often means sending an e-mail and hoping for the best. Sitting in a queue on a call to a customer service centre that doesn’t really want to talk[…]

Whether you are running a WeChat shop, a blog, or an app, you need to be sure that you are communicating successfully with your customers in order to better serve them. A few of you have contacted us to ask for a bit more help on how to communicate with any audience, so fol[…]

More Chinese consumers are buying online every day. It’s obvious that the numbers are fueled by wage rises and a thirst for newly available goods. Why should we take notice of Chinese cross-border e-commerce? There are a few factors that you may not have considered. How should[…]

In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. She outlined nine different reasons that people read blogs today. This time we're going through the final four (the first article is here). As we do, continue to think about[…]