There are over 600 million women living in China (more than in any other nation on the planet). With such high figures, you’d expect that women must occupy a crucial role in Chinese business. And you’d be right. The question…
As far as social media goes, nothing comes close to WeChat in China. Now boasting over a billion monthly active users, it has expanded far beyond the scope of a standard social media app to become a utility-driven portal: users…
It is fair to say that animated explainer videos are making their rounds on social media very frequently these days. Because more and more companies create them to provide clarity to consumers in marketing their products and services. There are…
An ICP license is mandatory for all businesses that are seeking to manage a website in China. What is an ICP license? How do you obtain it and why do you need it? We explain all in this how-to guide.…
So what exactly are WeChat Mini Programs? Well, they are app-like platforms that exist within the WeChat app itself. Unlike full-function native applications, Mini Programs are streamlined, ‘light’ versions of the apps. These Mini Programs offer users the chance to…
In our last post we talked about how to take digital payments in China. For consumers, it really has never been so easy. But what’s it like for you, as a business owner, to take payments? The climate in online…
Payments in China have never been so easy, but it is definitely something by which the outside world is confused. Forget about contactless credit cards or “chip and pin”. In China, you really can leave your house with only your…
So, you’re thinking of visiting China, moving here, or maybe doing business here. Whatever your intentions, here at Eggplant Digital we’ve made it our mission to ensure China is as accessible to you as possible. One question we get asked…
Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years, international businesses have seen the Chinese middle class expand along with a growing economy. Now the demand for imported goods…
At Eggplant Digital, we’re known as the business that brings you success with your digital marketing operations in China. As part of that, we feel it is important for us to give you a clear picture of how China truly…