Have you ever considered doing business in China? If you have, then you’re not alone. Over the last 20 years, international businesses have seen the Chinese middle class expand along with a growing economy. Now the demand for imported goods…
At Eggplant Digital, we’re known as the business that brings you success with your digital marketing operations in China. As part of that, we feel it is important for us to give you a clear picture of how China truly…
This week we’re delving into the topic of ordering food online in China. You may be thinking. “Erm, isn’t it the same as anywhere else, but in another language?” - A reasonable question for most countries, but this is China.…
The number of available options for promoting your business online in China can make it difficult to choose the right platform for your particular situation. Here are a few tips for getting the most out of your advertising and marketing…
In 2017, the Chinese cross-border online shopping market reached more than ¥110 billion RMB ($17+b USD). By 2021, estimated market size will exceed ¥300 billion RMB ($47+b USD). By any standards that's an attractive market that's growing quickly. To help…
Regardless of where your business is located, there’s a unique new marketing method for selling products to Chinese consumers eager to buy western goods. It’s called Livestream Selling. Until recently, the only way Chinese shoppers could acquire luxury goods at…
