Over the past few years using a carousel orÂ accordionÂ type slider on your homepage has been a cornerstone of website design. Let’s face it, they are anÂ incrediblyÂ useful way to share a lot of information quickly. However, recently Nielsen’s research team have shown users can find auto-forwarding carousels to be both annoy and confuse users!
In a usability study, they set the followingÂ task to usersÂ looking at Siemens website homepage -Â “Does Siemens have any special deals on washing machines?”.
Despite there being aÂ 98-point font with a washing machine promotion, one user had unexpected results:
“…the user failed the task . After an extended visit to the website â€” including much time scrutinizing this homepage â€” the user gave up and assumed that Siemens didn’t have any special deals for her. (Her concluding comment? “I wouldn’t choose [a Siemens appliance] unless I was very rich.” )”
The big take away from this article is that Nielsen’s advisesÂ “Accordions and carousels should show a new panel only when users ask for it.”Â
Are you using a carousel on your website? Then make sure the information is not moving to fast for users to act!
Check out the full article over at [Nielsen’s Group]