If you read the first part of our series, Baidu SEO for newcomers, we explored the importance of Baidu as the dominant search engine in China, including features and key factors in its ranking algorithm. However, the search landscape has…
If you're familiar with the Chinese internet, you will know that Google is a no-go for businesses trying to forge a digital presence. With Google being blocked in China since 2010, it left space for another search engine to take…
The world’s most populous country, China, can clearly be a hugely important market for your brand. Social media marketing is now essential to reach more customers wherever you sell. Yet, China is a unique market in many ways. It has…
As you can see in Part 1 of this short series on how to launch your startup in China, the process can be complicated. It can also be a success, as long as you play your cards right. In “How…
China is a hotbed of innovation and there is an abundance of opportunities for foreign startups in the PRC. This is in no small part down to the sheer size of the country, with a population of around 1.4 billion.…
Why does website localisation matter in China? If you run a business that uses a website for marketing or sales, then you already know that a well-optimised web presence really matters to your bottom line - like we all know…
WeChat marketing and WeChat stores can be a bit confusing if they aren't something you've experienced. We get a lot of enquiries from confused readers that ask how the customer completes a purchase from a store that is inside a…
You want to choose the best hosting for your business in China, but it can be a confusing game. The Chinese firewall is now world-famous for creating a digital wall between the Chinese mainland and the rest of the world…
Why do you need a Chinese brand name for your business in China? It has been a source of confusion and frustration for years here in Beijing - a problem since companies first entered the Chinese market. If you know…
If you want to sell in China, or promote your business, then you need to use WeChat, but should you use an WeChat Official Account Or WeChat Mini Program? Once it was a lesser known “Chinese only” chat app. It…