We’ve discovered our customers need more than fantastic looking websites and web-based tools. They need our expertise, help and guidance to generate real business results from their websites!
Eggplant Digital was started on the 08/08/08 an auspicious number in China. In the early days, we created websites that tried to stand out visually and were easy to update. We spent a lot of time putting together great tools that allowed our customers to update their websites themselves. However, as great as these tools are, they could not generate better business results for our clients by themselves.
We quickly realized that most web design companies offer similar tools, which is simply not enough to help a small to medium sized business to get the most out of the internet.
The message soon became clear, our customers are working hard to create businesses and their websites are an integral part of doing that. We decided it was time to change our strategy, we need to focus on helping our customers increase their business through their websites.
Target your visitors and speak to them
There are many factors that determine whether a website succeeds or fails, however above all there are 2 things which can take your website to success:
1) Targeted Visitors
Getting the right people to your website is the first crucial part of the equation. No matter how you choose to promote your website, it must be attracting the right visitors and in the right quantities.
2) Meaningful Messages
Secondly the website must speak to those visitors in a way that attracts them to take an action which you would like them to take.
Without these two essential elements working together it is very hard (or impossible) for a website to succeed in increasing business. This is why our web design process is designed to help you complete these 2 important goals.
Eggplant Digital Process
Before we get started we need to know more about your business and market. We work with you to carefully research your market, your competition, your products and services and the current online market environment.
As a house needs a blueprint, so does a website! This document will be the basis of any decisions going forward and allows your team as well as our team to understand your business and market.
Other parts to this stage include hand drawn prototypes and content maps that help us to make decisions on the best approach and layout to your website.
After understanding your website requirements, our creative designers bring their knowledge of international web design trends and experience to create high-end website designs.
The designs we create are viewed in a web browser, so you can see your website as your users will see it, rather than a static image.
It is important to us that you are 100% happy with the design, so we refine it until you are 100% ready to proceed.
Once the specifications, layout and design have been signed off we will build your website. Although the part of the process seems like it is near the end, it is really just the beginning!
Website design is an iterative process, and once the initial site is finished and goes live, it is important to have tools in place to test, evaluate and adjust the site as you go forward.
Every website we create runs from a content management system (CMS) and has powerful measuring tool that allow us to see what is working and what isn’t.
For any website, in the end content is always kings, that means your website is more likely to get improved results if you have good content that specifically speaks to your customers.
At this stage we give our customers a choice, either you can write the content and add it yourselves (via our Content Management System) or we can take care of the writing and website maintenance.
Every client has a clear preference on this, so no matter which way you need to go we will support you in that choice.
5) Go Live
At the end of the website development process the special day finally arrives where the website can go live and a cheer of celebration can go out!
However unless your business is already well established online, this will really be the starting point for your online business.
It is sometimes easy to under estimate the task of promoting a website online, but we will do our best to educate you and equip you with the tools and expertise to help you improve your website business results!
What we deliver to our customers
- Professional Website Design – Evolve your current website or get a completely new design, your website will be unique for your business and brand.
- Control Your Content – Easily update your own website and never worry about difficult technology. We make it simple for you to do more yourself.
- Powerful Tools – Monitor your own website with deep Analytic tools, or we can help you test and tweak your site to improve its business performance.
- Cutting-edge technology – Your website will run on cutting-edge technology making it an investment that lasts for years to come.
- Search Engine Friendly – Your website will be optimized for search engines such as Google, Yahoo, Baidu and more.
- Our Expertise - At every stage of your websites life-cycle, you have access to our expertise, we are ready and willing to help your online business grow.
- Ongoing Support – We will give you on-going technical support for your online business.
What to do now?
Now you know what we do, if you are interested in our services, please use one of the following ways to contact us:
- Call us on +86 10 6503 0620 to set up a meeting to talk about your website
- Contact us through our inquiry form and we will call you within 24 hours to set up a meeting