Is Anyone Actually Reading Your Blog? (Part 2)

In our last post we mentioned a study written by Professor Barbara Kaye of the University of Tennessee. It was titled “Going To The Blogs: Toward The Development Of A Uses And Gratification Measurement Scale For Blogs.” She outlined nine different reasons that people read blogs today.

This time we’re going through the final four (the first article is here). As we do, continue to think about which type of customers are drawn to your blog. This stuff is make or break for your content, so make the most of it!!

• Personal Fulfillment: These are the people that just visit blogs to be entertained. They read them because it’s fun. They’ll likely visit again and again.

• Political Debate: Blogs are a great place to have debates. In fact you have probably seen an article in a comments section just turn into one big argument. This can actually be a great thing as it means that your customers are passionate about your topics and willing to spend time discussing them.

• Diverse Opinions: With the huge amount of blogs across the Internet you can almost always find somebody answering a question in a way that you agree with. Some people may visit your site simply because they enjoy your take on life and the way that you solve problems.

• Direct Inquiries: For a specific question there is no better place to go than the blog of a guru on the topic. These visitors will come to you because you know what you’re talking about and you provide some of the best information out there.

Time after time it has been proven that many businesses believe that their readers simply come to their page looking for information. But the fact is that no matter how good you are at using the correct keywords and putting out the right type of content you still need to have a site that your readers find interesting and are able to interact with. Simply put, the more engaging the better!!

If you are still working on your blog and are having trouble getting started, here’s a few questions you may want to consider as you develop your site:

  1. Is my content unique?
  2. Do I separate myself from those around me?
  3. Do I care about the content that I produce?
  4. Will I go the extra mile to provide the best information available?
  5. Do I provide the content that my readers want?
  6. Do my readers feel like they can have an open discussion over the topics that I cover?

Professor Barbara Kaye wanted to help business owners have a better understanding of why their customers arrived on their site and chose to spend their time there. With this information businesses were better able to cater to the base needs of their customers. The intention of the nine groups was not to say that an individual must fall into only one category. Instead it was only meant as a way to shed some light on why people still read blogs.

By using these nine reasons that people read blogs to identify your customers you can provide content uniquely designed for them.

What do you think about these nine reasons? Which types of customers are spending their time on your site? Let us know what you think in the comments below; we’d love to hear from you and help you ensure your blog stands out from the crowd.

Share this postShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

Get a free project quote

+86 10 6503 0620

Sign up to our newsletter!

Sign up to our regular newsletter with our latest blogs posts and news!

  • Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.

  • Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!

    Andrew Clark, Group Creative Director/DP

  • Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.

    John Romankiewicz

  • Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.

    Mark Varley CEO

  • From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.

    Gabriel Suk - Founder

  • The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.

    David Tom

  • From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!

    Colin Saunders - Sales and Business Development Manager

  • Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website! 

    Alex Wolfgram