TRB – also known as Temple Restaurant Beijing is located within the historical hutongs of Beijing. Serving contemporary European cuisine and is proud of their highest quality service to all customers. To executing their new online marketing strategy, Eggplant Digital was chosen to design and develop the TRB monthly newsletter. Design: Eggplant Digital designer was [...]
Objective Sports Beijing provides high quality youth sport and activity programs. Recently they hired us to develop a special application website that would allow parents to register their children for After School Activities (ASA) in an easy-to-use fully online platform. The objective was to move from a purely paper-based approach, to a self-service online platform that would save [...]
With the rise of iPad as an ebook reader, ebook publishing and selling ebooks online can now escape the daunting costs of publishing a paperback book. With the addition of a few online services, we can also publish directly to our users digital devices, so they don’t have to download or sync their new ebook. [...]
Objective MY FM is a major radio station in 7 cities throughout mainland China. MY FM chose eggplantdigital to totally redesign their website from the ground up, and simplify the design and content structure for a beautiful user experience. Approach One of the biggest challenges facing eggplantdigital was to launch the website across seven different cities [...]
Using a mobile phone to browse the internet in China has considerably taken off towards the end of 2012, with an ever increasing amount of the public deciding to choose their mobile phones to browse the internet rather than traditionally sitting in front of a desktop. Some interesting statistics*: At the end of 2012 there [...]
Designing websites for specific user groups is never easy, but the key to creating a great website for your specific demographic is understanding your audience. Teens are one such specific group and it is often wrongly assumed that they: just want to be entertained online with graphics and multimedia, are supremely tech savvy, use smartphones [...]
Mobile usage in China is surging at a crazy rate! Young people in China will not be seeking to get their first desktop computer or laptop, but will looking to buy an iPhone or an Android based smartphone or tablet device. Despite Apple getting all the buzz and market prestige with their IOS devices, in [...]
Over the past few years using a carousel or accordion type slider on your homepage has been a cornerstone of website design. Let’s face it, they are an incredibly useful way to share a lot of information quickly. However, recently Nielsen’s research team have shown users can find auto-forwarding carousels to be both annoy and confuse users! In a [...]
Objective Xiu Beijing, is one of the most glamorous bars located in the heart of Beijing. We were commissioned to revamp their existing website built on WordPress to refresh the brand’s image and also stand out as Beijing’s leading nightlife centre. Approach We obtained deeper understand of the culture and ethos of Xiu Beijing atmosphere [...]
For our second seminar, we will open the lid on the inner workings of WordPress, including SEO, Coding a Theme and designing on a grid. If you are working with WordPress or a developer seeking a deeper knowledge, then this seminar is for you! Topics this month include: – The basics of WordPress SEO (Alex [...]
