Mark de Jong | Eggplant Digital

Get A Place For Your Business On Google Places

Posted by Mark de Jong | October 9, 2009

eggplant-digital-map Recently Google has made some changes to their Google Place service, which allows business, restaurants, shops etc. to register themselves so they appear on Google Maps. Now when you open up a business in Google Maps and click on the ‘more info’ link, you will be taken to a Place Page detailing the business. The page includes photos, web pages, reviews and user content to give the user an overview of the business. It also links off to the business website.

To get yourself set up with an account, you need a Google Local Business Ad account, which you can log into with your Google account. Once logged in you can add you business in, check back after 24 hours and you will be listed. The service is completely free, so I recommend jumping in and setting it up now. Once your set up remind your customers to visit the page and give you a review!

How to: Show people that you care by adding ShareThis to your WordPress

Posted by mark de jong | September 16, 2009

Whenever you have read something really interesting, probably the first thing you want to do is tell all your friends, family and distant relatives what was so interesting about it. Luckily there’s now an easy way of sharing with that information with the people you know using a very useful and handy little tool called “ShareThis”. As a writer of blogs or articles it allows you to add the functionality of letting people share your article without too much fussing around. As a user it allows you to tell your friends about anything interesting you’ve read and to store it in your favorite bookmark website for future reference. More »

Howto: Do SEO Friendly URL's For Chinese In WordPress

Posted by Mark de Jong | September 15, 2009

When using WordPress for special character websites such as Chinese, you have to be careful to manually specify the Permalinks. If you use Chinese characters for the title of a page or a post, then the Permalink that is automatically generated by WordPress will be come out in a strange format and won’t work correctly. More »

How The British Business Awards Online Voting System Works

Posted by Mark de Jong | September 14, 2009

This year the 2009 British Business Awards (BBA) will announce the finalists for each category on 21st September and will allow their supporters to vote for them on the BBA website. In this post we uncover some of the concerns with creating an online voting system and describe our approach to creating our own Earnst & Young audited online voting system!
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5 Ways To Make Your Website Work Better For Your Business

Posted by Mark de Jong | September 11, 2009

During my university years studying ‚Äö√Ñ√≤Interactive Media‚Äö√Ñ√¥, we often discussed what is truly interactive. It was a time when the internet was emerging, interactive TV was coming, video games consoles were going online and I got my first mobile phone with a built in camera.¬¨‚Ä† A lot of the things we discussed have already come to pass and the proliferation of the internet has gone global. So what is the shift that traditional media is making and how can businesses do more to utilise their own websites? More »

P1.cn ‚Äö√Ñ√¨ 10 Laws Of Social Media Marketing @ IABC Beijng Kick Off Seminar

Posted by Mark de Jong | September 10, 2009

In my second post about the recent IABC seminar, I want to write out what P1.cn’s Simon Adriatico calls their ’10 Laws Of Social Media Marketing’. More »

Be Heard Through Social Media – Allen Wang @ IABC Beijng Kick Off Seminar

Posted by Mark de Jong | September 9, 2009

IABC held an interesting seminar yesterday with 3 guest speakers discussing their thoughts and experiences with Social Media in China. This post is about Allen Wang’s¬¨‚Ä† speech profiling his social networking site babytree.com and what it means to do social media successfully in China.
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Howto: Put Your Latest Blog Post In Your Email Signature

Posted by Mark de Jong | September 7, 2009

A great way to promote your blog is to include your latest posts in your email signature. This way every time someone opens an email from you, they get reminded of your blog and hopefully will pay a visit.

alex_eggplant_email_signiture On the left is an example of my email signiture, which also includes links to my Linkedin page, Facebook page and Eggplant Flickr account. These are also pretty useful in getting colleague’s, clients and friends to connect with you.

Ways To Extend Your WordPress Site

Posted by Mark de Jong | September 2, 2009

Whether you are a developer or a content writer, WordPress offers a multitude of ways in which to update your site. The question is are you utilising them all? More »

Top Free Platforms Used By Our Clients

Posted by Mark de Jong | September 1, 2009

There are more and more free platforms out there, which small to medium sized businesses can utilise to build their online presence, improve communication and do more themselves. Below we have listed 5 platforms that are popular among our clients, in fact 4 of them we use ourselves!

5 new features in WordPress 2.9

Posted by Mark de Jong | September 1, 2009

During October, Eggplant attended the Wordcamp 2009 in Beijing. Overall the event was ok, but perhaps lacking in any serious content.

One speaker Nikolay Bachiyski did give some interesting information about what to expect from the next latest and greatest version of WordPress (2.9+)

Here are a five things to look forward to:

WordPress WordCamp Event In Beijing

Posted by Mark de Jong | August 15, 2009

There is an event about WordPress on 22nd August (Saturday), details as below, anyone who has interest can join in.

Organized by: WordCamp China

About WordCamp China: WordCamp China, a platform to discuss WordPress, is open to all enthusiasts, blog users and developers. The General Assembly will focus on WordPress and relevant topics of independent bloggers. Here, you can meet Bloggers and developers, you can listen to the lectures of many well-known Blogger.

Eggplant Chosen to Represent the British Business Awards 2009

Posted by Mark de Jong | April 19, 2009

British Business Awards 2008

For the second year in a row, Eggplant Digital will be in charge of the British Business Awards online marketing campaign. Last year we built and maintained the BBA website, newsletter subscriber list, voting system and social media linking. The big success of last year, was the 4,000 + voters that participated online, this year we hope to top with an even more engaging campaign.

Eggplant Digital in China provides ammunition for online PR

Posted by Mark de Jong | March 9, 2009

EASTWEST invests in China-based interactive marketing agency

Beijing | Singapore 2nd March 2009. EASTWEST Public Relations, a leading independent agency in Asia with offices in Singapore and China, has invested in Beijing-based interactive marketing consultancy, Eggplant Digital, arming the agency with an improved arsenal of digital capabilities.