Want to know a secret? Most businesses with a website scaring away customers and sales by making terrible mistakes with their websites. Here’s part 2 of our comprehensive list of tips to stop you falling into that terrible trap.
Make More Sales With An Improved Shopping Cart
Don’t you just hate a difficult check-out page? Well, so do your customers. Give it a try and see how your own website makes you feel when you use it. Is it clunky, confusing or boring?
Try to buy something from your own site. How many steps are you asked to take during the checkout process? If it’s more than 1, then you need to consider simplifying the whole thing. The term “cart abandonment” is huge in e-commerce right now. The reason? You’ve spent money on attracting visitors to the site, offering your product and dealt with pricing, shipping and everything else.
Now they just need to pay – but you’ve got the most awkward payment page in the world. Customers are easily put off – both online and offline. Your buyers should be able to breeze through the payment page without thinking, almost literally. If not, you’re throwing their money away after so much hard work.
One obvious move is to remove any need to sign-up on your site. What? But how do we get those all important repeat customers without them signing up? Well, if they can’t buy from you in the first place, then they will never get to enjoy your service and certainly won’t become a repeat customer. Focus on getting them through the door first, rather than stressing them in the hope of getting another sale further down the road.
Companies are now fighting to make it easier and easier for people to try and buy good and services. Now we hear “free trial, no credit card details required”, which was certainly not the case a few years ago. Your company should be considering how to make life easier for customers because someone else in your industry definitely is…
Build Trust With Trust Signals And Social Signals
If you’ve been in business for a few years and are well known locally, this does you a great service as word of mouth or reputation can bring in customers without you having to explain who you are. Unfortunately, one mistake we all make is we often assume that other people know what we know- this is especially costly for you if you do this on your website.
You must assume that visitors have no idea who you are and what you have done in the past. You must tell them in a clear and organised way.
Trust Signals Include:
Causes Of Mistrust Include:
In addition, social media accounts for your business owners can help bolster trust in branding your business as an authority. People want to know that they are dealing with real people. The more trustworthy those people come across, the better.
Gain Traffic From SEO
SEO is a huge topic. Best practices change on an almost weekly basis. For now, we’ll keep it simple…
Increase Engagement With A Mobile Friendly Site
As we all know, either via data, or common sense – more and more people are using the web and buying on mobile devices. Google has changed how it rates your website based on mobile-friendliness, so the days of being lazy on this issue are gone if you are serious about your business.
When you are building your site or re-vamping it, you need to check that all the text images, buttons, and instructions are clear on a smartphone before approving your design and layout.
Get More Useful Tips
For more tips have a look at these other useful articles giving you some quick wins on issues with your existing site.
If you have any questions after reading these articles, drop us a message in the comments box, or send us an e-mail.
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Eggplant Digital helped us focus on exactly what we wanted the website to do and how we wanted people to interact with it. Then they built a site that exceeded all our expectations. They met every deadline, even when we missed a few ourselves. These guys are the best in the region without a doubt. They will be my first call next time around and the last call.
Since the site went live, a year ago, we’ve seen a significant rise in enquiries for work through the website. This has been a fantastic boost for the growth of our business. Thanks to the Eggplant team!
Andrew Clark, Group Creative Director/DP
Woo hoo! Looks awesome. I am very pleased to say the least. Everyone at Eggplant, great job and thanks for the hard work.
Eggplant have been fantastic – not only do we have a great website for a reasonable price, but their technology and marketing tools for our company have exceeded my expectations.
Mark Varley CEO
From their input on the initial design to their meticulous care in continuing to tweak the websites until they were exactly what we needed, I couldn’t have been more pleased with the job they did. Both their design work and back-end programming have had a profound impact on our work in China.
Gabriel Suk - Founder
The site looks great and will be the envy of our industry. Thanks for being so patient with us. We can proudly say we have created the best website for a film company in China.
From the concept phase through to deployment I have been very impressed by the quality of the service delivered by Eggplant and the end result speaks for itself.Their patience in dealing with my constant queries and changes was also admirable!
Colin Saunders - Sales and Business Development Manager
Thank you for all your help in creating our website, we had a great experience and we are really happy with the end result! In just a few weeks since we went live, we have already had a lot of praise from our customers about the new website!Â